LG Electronics and Prada continue cooperation

Friday, November 25, 2011

Companies LG Electronics (LG) and PRADA partnership is renewed in manufacturing mobile phones.The excellent cooperation of the previous projects has prompted these companies to develop the latest LG Prada phone 3.0, which will be launched in the first quarter of 2012.The cooperation of these two companies began in 2006 as a result we have two models of luxury phones in 2007 and 2008. 

LG Prada phone was revolutionary in the technology that they then offer it to users.  The LG Prada 1.0 was the first mobile phone world with the touch screen, while LG Prada 2.0 innovation as a single "Watch With Link" technology, which allows easy access to features such as Caller ID, ​​SMS messages, call history, blocking two-way call and alarm notifications. And today, this collaboration focuses on the advanced features of smart phones, the software and user interface to design and packaging.

  
"The partnership between LG and Prada Companies is a unique blend of innovative approach and uncompromising quality, style, design and revolutionary technology," said Patrizio Bertelli, CEO of Prada Group. "These values ​​are common to both brands, which continually set trends in different areas. For these reasons we are very pleased to again have the opportunity to collaborate. "

"Our cooperation with Prada unique in its longevity and success," said Jong-seok Park, president and CEO of the company LG Electronics Mobile Communications. "We have achieved great success with the launch of two models of the Prada phone and look forward to further cooperation and re-development of luxury smart phone with a strong identity and sophisticated style."





LG Prada 1.0 achieved great success on the world market, sold over a million models. This superb phone combines advanced technology with design that reflects contemporary superior style. As proof that LG Prada 1.0 has earned its place in the history of design and art, and talk that became part of the permanent exhibition at the Museum of Modern Art in New York (MOMA) and the Museum of Contemporary Art Shanghai (MOCA).
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