Facebook begins with a more aggressive way of advertising

Thursday, January 12, 2012

As expected and announced, Facebook began by displaying advertisements in the news that users see. The new ads are marked as "selected stories" (featured stories) and appear depending on the activities of your friends and pages you have liked.


If you have not seen these ads, it's because their Facebook changes introduced gradually, so the manner of advertising. When this news was announced, it was announced that it will only show one ad in one day, but now from Facebook disclosed that depending on how often include this social network, you can view more listings.

Another difference consists in the way of labeling the ads. If you have been designated as "sponsored" will now be under the name "selected". The reason why we renamed the same connection with your activities or your friends or pages you have liked.

The way it works is shown in the picture shared on the side of Inside Facebook. To show this notice in your news, two things should happen. First, you have previously liked side of Ben & Jerry. Second, Ben & Jerry should have notice to be displayed on the users who liked this page.



On the other hand, a certain status or story you've written, can be selected as a listing and be shown the people with whom you have previously shared. In this way, businesses can gather more fans, it will show important people who liked their side or interesting content that was shared by their one fan. Facebook plays if the story is shared among friends, would be considered more important than you would a traditional ad.

Given that these advertisements are status or placed in news content, they can not block completely. However, users have three options provided by Facebook to limit the number of advertisements: click to remove or hide individual shared content, limit the number of events that are visible from a particular friend of the only important content or remove a person from friend or unliked page to see no further announcements or presentations.

According to this new way of advertising on Facebook allows only increase the visibility of the shared content of the Parties who are already fans. Rather than get lost in the news that we see now will be differentiated and easier to spot. However we would not be so scary, huh? :)
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